Cool Earth Solar Selected by AlwaysOn as a GoingGreen Top 100 Winner

Recognized for Game-Changing Technology and Market Value LIVERMORE, Calif.--(Business Wire)-- Cool Earth Solar, a utility-scale solar company that provides clean energy at prices competitive with traditional fossil fuels, today announced that it has been chosen by AlwaysOn as one of the GoingGreen Top 100 Winners. Inclusion in the GoingGreen 100 signifies major developments in the creation of new business opportunities in the green technology industries. Cool Earth Solar was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz. Cool Earth Solar and the GoingGreen Top 100 Companies will be honored at GoingGreen West on September 14 - 16, 2009 at Cavallo Point in Sausalito, Calif. This two-and-a-half-day executive event features CEO presentations and high-level debates on the most promising emerging green technologies and new entrepreneurial opportunities. In addition, Rob Lamkin, CEO of Cool Earth Solar, is speaking at the event on Tuesday, September 15 at 11:00 a.m. PDT on the "Terawatts of Solar" panel. Lamkin and other industry experts will be addressing new solar technologies that can scale to deliver massive amounts of clean energy comparable to conventional energy sources. "The GoingGreen Top 100 winners have excelled in key strategic areas in the global clean energy technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services and systems that are driving the next phase of greentech innovation and transforming the biggest industries on earth." The GoingGreen 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. Cool Earth Solar has created a breakthrough concentrated photovoltaic (CPV) technology that massively scales to meet the world's power demands at prices competitive with traditional fossil fuels. Unlike most solar systems that require large amounts of heavy, expensive materials, Cool Earth Solar`s inflated CPV technology is primarily made of ordinary thin-film plastic and air. When inflated, Cool Earth Solar`s concentrator naturally forms a shape that focuses sunlight onto a PV cell and magnifies it by up to 400 times. This design generates the same amount of electricity as traditional flat-panel PV systems while using up to 300 to 400 times less solar cell material. A full list of all the GoingGreen Top 100 Winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/33354 "Cool Earth Solar's selection as one of the AlwaysOn GoingGreen Top 100 validates our breakthrough approach for dramatically reducing the cost and decreasing the time-to-market for utility-scale clean energy production," said Lamkin. "We are honored to be named alongside so many other exciting companies and are committed to fundamentally changing the economics of solar energy production by minimizing material and deployment costs." About Cool Earth Solar Cool Earth Solar develops, builds and owns solar power plants utilizing its patented concentrated photovoltaic (CPV) technology. By radically reducing the material cost and weight of CPV, Cool Earth Solar is creating a clean energy solution that massively scales to meet the world's power demands at prices competitive with traditional fossil fuels. To learn more about its unique technology, please visit www.coolearthsolar.com. About AlwaysOn AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, OnDC, GoingGreen East and West, Venture Summit East and West) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants. Schwartz Communications, Inc. Jill Reed or Miranda Coykendall, +1-415-512-0770 coolearthsolar@schwartz-pr.com Copyright Business Wire 2009